If you are new to blogging, one of the best blogging tips I can give you is this: there is no such thing as blogging for the sake of blogging. What you should be doing instead is blogging to create an audience for your work. The audience is there to read your blog posts, not just to click on adverts. So if you are creating blog posts in order to attract readers, why not start off by writing informative articles? You’ll be able to link back to your blog posts later on when they make money, and your readers will love you for it.
Another of the best blogging tips I can give you is to pick a niche and stick to it. Pick a topic that gives you a proven track record of making money, and has a larger audience than you currently have. One of my favourite examples of this is affiliate marketing. Affiliate marketing is a way to create a relationship with a larger company and earn a commission from their products. It’s a very simple business model, but one that has worked for thousands of other people before you.
Once you’ve found a topic that you’re comfortable with, make sure you write informative blog posts about it. This doesn’t mean you have to write about what you’re specific product is or how your business works. Remember, people will read your blog posts because they want to know more about your target audience and what you’re passionate about. So use keyword research tools to find out what keywords your audience is searching for, and incorporate these keywords into your blog post.
Another blogging tip I’d like to give you relates to your titles. It’s so easy to get carried away with brainstorming and writing a blog post, and then realising that your title isn’t effective. As many bloggers say, your titles are your calling cards to your audience, and this holds true for your titles as well. If you don’t stand out from the crowd in terms of what your blog posts are about, you won’t draw in readers.
Finally, one last blogging tip relates to beginners. Don’t be afraid of including photos and screenshots in your blog posts. As a beginner blogger, you will want to draw in more attention to your blog posts by using pictures, graphics, and screenshots. However, don’t overdo it. As a beginner, blogging should be easy and enjoyable, not confusing and stressful.
The mistake so many new bloggers make is to think their audiences will understand them. The problem is that there are two ways to reach your audience – through SEO (search engine optimisation) strategies and through social media. You can optimize your blog posts and articles so they rank well within the major search engines, or you can set up a social media account and attract your audience there. The latter is considerably more work, but allows you to connect directly with your audience.
It’s often said that SEO strategies take months to pay off. The same goes for social media advertising, as you need to constantly update your content, so you’ll need plenty of fresh content on your blogs and websites. If you just keep writing blog posts and eventually they stop attracting any traffic, you’re going to run out of gas. Therefore, while optimizing your blog posts and content for search engines and social media, focus equally on organic traffic to your website.
Finally, one last blogging tip to consider: try not to think of your blog posts and articles as free traffic. Many subscribers offer their email addresses as open subscriptions when you make these types of offers, and you can expect to receive dozens if not hundreds of emails each week. In order to really get the most from this type of subscription, you can build a relationship with your subscribers by sending them useful information and recommending products they might want to buy. This will help you to enjoy the benefits of email marketing for the long-term and to enjoy more of the traffic that your blog posts produce.