Web design encompasses a variety of disciplines and skills in the creation and maintenance of online websites. The various disciplines of web design typically include web graphic design; web user interface design; writer, including standardised software and proprietary applications; user experience designers; and search engine optimisation. In addition, a degree in web design or any related field such as communications, advertising, etc., will often give the student the opportunity to specialize in one of these important fields.
Designers use many of the same skills that architects use in creating physical structures and spaces. The primary objective of the web designer is to create attractive and functional web pages using a variety of computer programs. Web designers use a wide range of computer programs including AutoCAD, Dreamweaver, Photoshop, and SQL-Server databases.
In addition to basic computer programming, web designers work with images and graphics. They use photo editing applications and other image manipulation tools to create high quality graphics and artwork. Web pages often contain text, including navigation bars, buttons, menus, and forms. The layout of web pages often requires the creation of multiple layouts – a diagrammatic representation of the content – that are then used to determine the placement of content within the page. A college degree or higher in computer programming will be necessary in order to successfully pursue a career as a web designer.
Web graphic designers create images for web pages by using a wide range of computer programs. These include AutoCAD, Adobe Photoshop, and Fireworks. Graphic designers use knowledge of math and science to create high quality images. A college degree or higher in art, architecture, computer science, and interaction design will be required in order to pursue a career as a web designer.
Web designers work with information. They use knowledge of databases, web content, HTML coding, and other programming languages to construct information on the internet. Web content designers are responsible for putting the information on the web in a way that users can interact with it. Interaction designers use visual systems to display the information and to interact with users.
Web designers may also work in marketing or product creation. Web marketers use web content and interaction design in their efforts to sell products to the general public. Internet marketing and advertising experts often supervise this process, and a college degree in communication design, internet marketing, social media marketing, or a related field is required for a successful career as a web marketer.
Web designers work directly with clients. Web designers may develop websites from scratch, or they may collaborate with web developers to create websites from scratch. Either way, the role of the web designer is one of responsibility and freedom. A good web designer should be able to think creatively, but he or she should also understand that there are business realities to consider, such as budget and time constraints. Web designers may collaborate with other specialists to complete a project or to simply execute a specific client request.
The best career for you is the one that allows you to use your creative skills to the fullest, using your skills to build websites that customers enjoy using. It is the job of the web designer to bring functionality, creativity, and knowledge of technology to bear on the creation of new websites and web pages. Your technical skill sets will be in high demand, but your aesthetic vision will always have room to grow. In order to succeed in this demanding but rewarding profession, you need to have a broad understanding of the industry, both traditional and emerging. It is important to have a solid understanding of how digital design works, and you should be familiar with graphic design principles and methods, typography, image editing, video editing and other technologies.