Starting a business website should be a top priority. The reason for this is that business websites are important to the success of a company and they need to be professional looking so customers feel comfortable when using them. They should also be easy to navigate to make it easier for the customer to know what’s going on with the company.
The first thing you will need to do is look at your own business website. Think about how things are set up and how you can make them better. There are a number of things you can do in order to make your business website more attractive.
Standard fonts. Start by removing all the non-standard fonts. Most people will have trouble reading your text if it’s not in a proper font. Instead of having any letters that are not on the standard fonts, find out what type of font you can use and then buy a good quality version.
Images. Remove the images on your site. Instead of using images for graphics, you should invest in images that will allow you to include graphics without using images.
Navigation structure. Instead of creating a menu for each category of products or services on your site, make sure that your site has sections such as about us, contact us, and specials to help customers quickly get to what they need. You should also make it clear who is responsible for answering questions or dealing with problems.
Make it clear who is the owner of the company. Add the person’s name and have a link to who they are. A good example would be a link that says “I am Joe Smith”.
Use an email address on the site. People don’t want to be e-mailed by a stranger if they don’t have tobe. Make it clear that the person running the site is the owner and have their contact information visible on the site.
Make it easy for customers to reach you through telephone or in person. If you have an answering service, make sure that they are available to take your calls. Add the person’s name to your website and provide contact information so that customers can reach you directly.
Design. All businesses should use some kind of design for their business website. Make sure that the design works well with your business and that it is easy to use. Your website needs to be informative and easy to navigate.
Test the look and feel of your website. Have people give you feedback on the design of your site and make any changes you want to make. It will show if the changes are beneficial to your customers and the company.
Business websites can become very attractive when they follow these tips. However, if you do not make these changes it is going to end up looking unprofessional. So instead of ignoring these changes, take action now. Give your business website a professional makeover that will help it attract customers and bring them back time again.
Now that you know how to create a business website, there is no reason for you not to take action. It is time to improve your business and take advantage of the tools available to make your site look great.