Web design encompasses a variety of disciplines and skills in the creation and maintenance of web sites. The various disciplines of web design broadly include web graphic design; web user interface design; technical authoring, which include proprietary software and structured code; user interaction design; and web search engine optimization. In addition, web designers also need to have interpersonal skills such as writing style, grammar, technical expertise, and good customer service skills. Web development is a more involved process involving product specifications, marketing strategy, and financial estimates. It involves extensive research and development to determine the viability of a website, as well as implementing and maintaining it.
Web designers can train in many fields, and usually a bachelor’s degree and at least two years of graduate work are required before you start learning web design. Web graphic design combines art and science to create innovative web designs. Web graphic designers are needed to help web developers to convey their message. They can use graphics and images to visually communicate important information to the viewer in a non-technical manner.
As a web designer, you will create web pages by combining text, images, colors, video, links, and interactivity. In order to be a successful web designer, it is important that you are creative, problem solving, and versatile. Web designers are generally involved in the conceptualization, development, and design of the Internet and online media resources. A wide variety of communication tools are used to provide users access to content on the Internet.
When web designers are involved in the conceptualization, implementation, and design of an online resource, the interactions that users experience during the usage of the site are the driving factor for the success or failure of the site. Interaction design refers to the use of visual communication tools to design online resources in such a way that they are pleasant to use. Usability is the term used to describe the usability of a site. This means that a user must be able to fully comprehend the site’s functionalities and must be able to achieve the required functions with ease. In order to satisfy usability needs, a web designer must work in close collaboration with usability experts and usability professionals.
The layout of web pages plays an important role in the effectiveness of your site. The proper layout determines the mood of the web pages. Thus, the web designer needs to understand the needs and preferences of the target audience. In addition to color and layout, content is also of critical importance when you are developing web designs.
After the web design work is done, it is essential to conduct user research to gain important insights about your target audience. The user research helps in identifying the goals and objectives of a website. The information provided by the user research helps in building a database for future use. While conducting user research, web designers use a variety of parameters such as demographics, geographical location, and buying habits to collect this essential information. This helps the web designer in planning the layout of web pages.
In addition to user research, web designers also use emotional design principles to build a site. Emotional design is a technique that enables a website to evoke strong emotions in users. For example, a sad story is told through typed text, while an attractive photograph is presented in small sizes. When properly implemented, emotional design can provide a positive experience to users.
The web designer and the web developer have to maintain a balance between usability and emotional design. A good web designer knows how to balance these two important factors. They know how to make the user experience good, while at the same time making sure that the site is aesthetically pleasing. It takes a lot of hard work and creativity to master the art of web designing and development.